For many organizations, the pressing issues of the moment can lead to “too many chefs in the kitchen” and message fragmentation. In a world awash with messages, you need a research-grounded strategy that will guide the team, ensure coherence and consistency, and let your organization stand above the competition. A clear road map that provides direction for what you communicate, identifies and targets your key audiences, assigns internal responsibility, and prescribes the appropriate platforms for your content can provide the discipline necessary to engage your audience—and keep them coming back.