Trade Magazine Consulting

To paraphrase Mark Twain, reports of the demise of magazines are greatly exaggerated. Today’s smart organizations invest in print magazines as a foundation for the content ecosystem, and incorporate complementary digital content to keep stakeholders engaged. 

Why? Well-crafted magazines provide continuous learning in a vehicle that is both familiar and tangible. Done well, they foster trust, loyalty, and community, and encourage your stakeholders to engage with your other content, programs, and convenings.

For two decades I have been fortunate to partner with Carla Frank Creative on several award-winning magazines for university and association clients. Carla’s sophisticated design aesthetic seamlessly complements my literary and journalistic sensibility; our collaboration continues to breathe creative energy into the news, ideas, and culture that define your organization.